Campaign Creative Direction for Billie's first colorblock razor, DreamPop.
The first task was to design the razor itself, which ultimately pulled directly from the brand colors — creating an instantly recognisable color palette but one that also inherently referenced a 90's aesethetic. From there, the campaign creative pulled from the poses, colors, props and wardrobe of iconic 90's advertising.
The campaign theme 'Bringing back the fun' bought together four 'bffs' — each dressed in one of the four razor colors — as a nostalgic throwback to the classic 'getting ready' routines of the decade. Still life compositions referencing the iconic ISpy books provided a new way to elevate product photography with props distinctly referencing the product inspiration.
Shot with photographers Jacqueline Harriet and Lauren Coleman.
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As part of the campaign, I also designed a set of 90's-inspired stickers for use across digital campaign applications and as a GIF set for Instagram Stories.
Role — Creative Director
Art Director — Katie Minchak
Photography — Jacqueline Harriet and Lauren Coleman