Branding, art direction and web design for Block, a new bathroom renovation company that merges design with build. I designed every touchpoint with a focus on the brand's core mission — to simplify the chaos of construction by bringing design, sourcing, and management all under one roof. Creating a playful and flexible identity system, the logo moves and deconstructs to reflect the ever-changing nature of the Block system and process. A soft, natural color palette reflective of raw construction materials is offset with a bright pop of brick orange, providing a sharp accent throughout the identity.
Photography, shot by Daniel Dorsa, pairs warm lifestyle imagery with sharp product stills.
Video, shot by WashAndFold, demonstrates the unique Block process, service and product — detailing key moments in a series of vignettes, where precision meets play.
Industrial and interior design by architecture firm, Leong Leong.
CREDITS
ROLE: INDEPENDENT ART DIRECTOR AND DESIGNER
CLIENT: BLOCK
PHOTOGRAPHY: DANIEL DORSA
FILM DIRECTION: JAROD TABER
FILM STYLIST: MARKI BECKER
DP: LEYNA ROWAN
PRODUCER: RACHAEL YAEGER