Branding, art direction and web design for Block, a new bathroom renovation company that merges design with build. I designed every touchpoint with a focus on the brand's core mission — to simplify the chaos of construction by bringing design, sourcing, and management all under one roof. Creating a playful and flexible identity system, the logo moves and deconstructs to reflect the ever-changing nature of the Block system and process. A soft, natural color palette reflective of raw construction materials is offset with a bright pop of brick orange, providing a sharp accent throughout the identity. 

Photography, shot by
Daniel Dorsa, pairs warm lifestyle imagery with sharp product stills.

Video, shot by
WashAndFold, demonstrates the unique Block process, service and product — detailing key moments in a series of vignettes, where precision meets play. 

Industrial and interior design by architecture firm, 
Leong Leong.

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CREDITS

ROLE: ART DIRECTOR AND DESIGNER

CLIENT: BLOCK
PHOTOGRAPHY: DANIEL DORSA

FILM DIRECTION: JAROD TABER
FILM STYLIST: MARKI BECKER
DP: LEYNA ROWAN