Creative direction for Billie's second campaign, 'Magic in the Mundane' — aiming to elevate the product offering and positioning Billie as a lifestyle brand that makes your everyday routine a little more special.
Whilst rooted in reality, the campaign brings in a whimsical vernacular, with dreamy color treatments and energetic, playful moments.
Stills captured by Luca Venter. Video shot by Wash and Fold.
ROLE: CREATIVE DIRECTOR
STYLIST: MARKI BECKER
PHOTOGRAPHY: LUCA VENTER
VIDEO DIRECTOR: JAROD TABER
DP: LEYNA ROWAN