E-Comm website re-design for Ulla Johnson — an established womenswear label, coveted for its custom prints, intricate embroideries and opulent textures. Tasked with re-imagining and elevating Ulla's online presence, the responsive site, built on Magento, is led by a mix of simplicity, softness and a fresh ease of form and function, allowing the product to remain king.
With a focus on tactile interactions and discovery, the user is taken through a journey that feels both refined and carefree — supporting the brand’s own timeless, elegant and emotive character. Borrowing from the archaeological influencers of Ulla’s upbringing, the site weaves together layered details and unexpected moments throughout the user journey. Integrating thoughtful customization — both technically and graphically — the rich, multi-faceted Ulla Johnson story is brought to life at all touch points across the shopping experience.
CREDITS
ROLE: LEAD DESIGNER
CLIENT: ULLA JOHNSON
STUDIO: ROANDCO
CREATIVE DIRECTION: SARAH KISSELL, ROANNE ADAMS