Branding, web design, app design and typeface for AR App, Notable Women.

Completed while at Google Creative Lab, Notable Women is an AR Experiment that lets anyone see 100 historic American women where they’ve historically been left out: U.S. currency. From activists, artists and scientists to business leaders, writers and civic leaders, Notable Women uncovers these stories using augmented reality, right onto the money in your wallet.

Borrowing from the color palette of U.S dollar bills, with a bright pop of red for advocacy, the identity takes a bold stand, whilst remaining reminiscent of its original roots. Similarly, the logotype is drawn from the original U.S dollar bill typeface, carefully customized and with serifs removed — bringing the identity into a contemporary space, with a nod to its origins. With the help of the design team, the letterforms were subsequently extended into a custom typeface available on
Google Fonts, with current global downloads at over 120,000.


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Winner of Site of the Day on FWA

Scroll embedded website below ↓ or visit NOTABLEWOMEN.COM

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CREDITS

DESIGNED WITH HANA TANIMURA AND ELI BLOCK

CONCEPT: LAINE BRUZEK, HANA TANIMURA

ILLUSTRATED PORTRAITS: NEXUS STUDIOS
AR APP BUILD: NEXUS STUDIOS
WEBSITE BUILD: SUNY GAO, EMILY HARMS
PRODUCER: KELSIE VAN DEMAN