Brand identity re-design for Home Studios – a NY-based boutique interior, furniture and lighting design studio.
Defined by exploration, invention and an accute attention to detail, Home seeks out the abstract and unexpected. Informed from this experimental spirit, the identity is rooted in a series of idiosyncratic moments. Curved crevasses and exaggerated, bulbous forms create the logotype — referencing the arched forms and hidden details that are characteristic of Home's own spaces.
Propelling the identity into a simultaneously restrained, yet unconventional vernacular, a supporting type system is overlayed as an interactive detail that plays off the work's multi-layered nature and continual search for innovation.
CREDITS
ROLE: LEAD DESIGNER
CLIENT: HOME STUDIOS
STUDIO: ROANDCO
CREATIVE DIRECTION: SARAH KISSELL
CHIEF CREATIVE DIRECTION: ROANNE ADAMS