Art direction for Casper's 2018 product refresh, working with Casper's in-house team, and shot with lifestyle photographer Collin Hughes.
With an aim to show how Casper fits into one's life, we shot in a Californian home and cast a real family as talent. Capturing real, candid moments in and around the home, the Casper product is brought into a real but aspirational setting, elevating the product with a strong focus on comfort.
The campaign is featured throughout current digital advertising, and as hero imagery on product detail pages. As a follow up to this, I art directed a homepage video — shot with Mosspark — that playfully references how the Casper product fits into the lives of customers from all walks of life.
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