Comprehensive suite of work for Loeffler Randall – including publication design, environmental, digital marketing and responsive e-comm design – designed to drive sales and build customer loyalty for the New York-based footwear and accessories company. As the company constantly evolved, my role was to continue to create fresh, artful designs for everything from its email newsletters to its campaign shoots and lookbooks.
ROLE: SENIOR DESIGNER
ART DIRECTOR: NATALIE HERRERA
CLIENT: LOEFFLER RANDALL
CHIEF CREATIVE DIRECTION: ROANNE ADAMS